Other similar technologies
Web beacons, GIFs, and clear GIFs are tiny graphics, each with a unique identifier, that are embedded invisibly on sites and in emails. Web beacons allow us to know if a certain page was visited, or if ad banners on our sites and other sites are effective. We also use web beacons in our HTML-based emails to let us know whether our emails have been opened by recipients — this helps gauge the effectiveness of certain communications, promotions, and marketing campaigns.
Proximity-based beacons send one-way signals over very short distances to communicate with associated mobile apps installed on your phone. They can notify you about experiences related to your trip, and alert you to related deals or promotions. Beacons only communicate with your device when you are in close proximity, and only if you have given consent within the relevant mobile application.
Pixels are small objects embedded into a web page that are not visible to the user. We use pixels to deliver cookies to your computer, facilitate the log-in process, monitor activity on our sites, and deliver online advertising.
Tags are small pieces of HTML code that tell your browser to request certain content generated by an ad server. We use tags to show you relevant advertising and promotions.
Scripts are pieces of JavaScript code that launch automatically when certain web pages load, to determine whether or not users view associated advertisements.
Local storage objects, such as HTML 5, are used to store content and preferences. Third parties with whom we partner to provide certain features on our site to display advertising based upon your web browsing activity use local storage objects to collect and store information.
All the technologies described above are collectively referred to in this Cookie Statement as “cookies”.